3Spine
Design ✶ Animation ✶ Art Direction
3Spine is transforming spine surgery with the first lumbar total joint replacement, offering a motion-preserving alternative to fusion. The MOTUS device restores natural movement, speeds recovery, and redefines how lower back pain is treated. What began as a pitch-deck refresh became a full brand overhaul, with a sleek identity brought to life across social, 3D visuals, and trade-show experiences, including booths at NASS.
Social
Social Posts
Select social posts capturing the brand’s motion-driven innovation.
Brand
Guidelines
A minimalist visual language reflecting clarity, precision, and innovation.
Digital Banner Ads
Digital ads designed to engage both medical professionals and patients.
NASS
Tradeshow Booth Design
NASS was 3Spine’s Super Bowl, a stage to showcase their innovation with the full power of the refreshed brand, culminating on a big stage.
Credits
Agency: GS&F
Creative Director: Matt Burch
Associate Creative Director: Aaron Rayburn
Senior Graphic Designer: Kari Cottrell
Associate Art Director: Amanda Bowring
