Flowmaster

Art Direction ✶ Animation

Flowmaster, the iconic maker of performance mufflers, sought a bold visual refresh for its Signature Series. I assisted in the Art Direction to craft a look rooted in the muffler’s deep, resonant growl, with a typographic energy inspired by Paula Scher’s NYC Ballet posters. The identity now feels as powerful and dynamic as the sound itself.

Flowmaster – Nasty – Print

Print

Poster

Bold, repeating typography brings the muffler’s roar to life; each poster’s rhythm makes you feel its power, visually anchored by the product.

Flowmaster – Beast – Print
Flowmaster – Revenge – Print
Flowmaster – Filthy – Print

Social

Animation

Online, we animated those characters into a visual pulse, each subtle movement echoes the muffler’s raw roar, making sound feel alive in the scroll.

Flowmaster—Beast—Social_1
Flowmaster—Ponies—Social_1
Flowmaster—Nasty—Social_1

Credits

Agency: GS&F
Creative Director: Eric Knittel
Senior Graphic Designer + Art Direction: Kari Cottrell
Associate Art Director: Anna Maack
Associate Copywriter: Austin Gwinn

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FOLLOW ALONG

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SAY HEY

karicottrelldesign@gmail.com

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© Kari Cottrell 2025