Harken Hall
Logo Design ✶ Art Direction
Harken Hall, a new music and event venue in Madison, needed a logo that would set it apart. In Nashville’s rich and crowded music scene, the identity had to capture the elevated guest experience while signaling a welcoming escape from downtown’s hustle.
Sketches | Vector | Typography Exploration
Final Logo
Logo Design ✶ Art Direction
The final logo was a true labor of love, pushing me as a designer and art director through many iterations and refinements. In close partnership with Associate Creative Director Aaron Rayburn, we honed a mark that embodies elegance, confidence, and the unmistakable presence of Harken Hall.
The Hall
Agency: GS&F
Creative Director: Gene Blakeney
Associate Creative Director: Aaron Rayburn
Associate Creative Director: Alex Miracle
Senior Graphic Designer + Art Direction: Kari Cottrell
Associate Art Director: Michael McGee