Juice Plus+
Design ✶ Animation ✶ Art Direction
Juiceplus+ is a plant-based nutrition company that focuses on making small, manageable lifestyle improvements through healthy products. This brand is inviting, energetic and mindful.
Brand
Guidelines
One of my first projects on the Juice Plus+ brand was developing its brand guidelines. Which is still to this day one of the most comprehensive and detailed sets I’ve ever helped create. Below are a few selected pages from the finished guide.
Social
In-feed + Story Posts
Over the years, I’ve collaborated with the team on countless Juice Plus+ social media campaigns. Here’s a selection of standout pieces from that work.
TV Spot
Super Treatment
In 2023, I contributed to the Juice Plus+ TV spot. While I wasn’t able to be on set for the shoot, I supported production prep and assisted with the creation of the on-screen supers for the final commercial.
Merch
Not everything makes it into the final project, but sometimes the cut pieces are just too fun not to share. This merch for the 30th anniversary of Juice Plus+ Fruit and Veggie blends was a blast to create.
Credits
Agency: GS&F
Creative Director: Crystal Hubbard
Associate Creative Director: Aaron Rayburn
Senior Graphic Designer: Kari Cottrell
Designer: Michael McGee
